Marketing Momentum energizes your business
with great concepts, sizzling copy, and expert execution!
Be Aware
of Common Marketing Mistakes
Most businesses fail to do the following
'no brainers'.
Use this handy checklist to keep your biz on track!:
- Make your brand memorable.
- Truly understand your competition.
- Know why your customers buy and focus on it.
- Sell benefits not features.
- Bring in outside expertise early enough.
- Make marketing principles permeate all activities.
- Alert all staff promptly about new sales and marketing
and advertising so they can be informed and instrumental to
its success.
- Pick a name and a URL that is easy to spell and remember;
make it meaningful to your audience.
- Plan for contingencies, and be pro-active; have good offensive
and defensive strategy.
- Design flexible, multi-purpose materials and take advantage
of maximum print runs.
