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Our
Capabilities & Services
We
have the insights, foresight, and know-how to MOVE your business
ahead.
Marketing Strategies and Implementation
Communications
New
Product development
Internet
and e-commerce
Cause
Marketing Initiatives
PR
and Promotions
Implementation
Know-How and Synergy
Advertising and Sales materials
We
offer a full breadth of marketing, branding, writing, communications and advertising, and biz dev services,
especially for business to business (B2B), consumer (B2C), associations, small business and emerging companies,
technology firms and non-profits.
We provide our clients attentive service, quality thinking and execution, compelling copy for brochures, advertising, and PR, and implementation know-how without hefty G&A
expenses by harnessing seasoned professionals to round out our team.
Our
goal is to deliver breakthrough thinking and to truly become your
trusted roll-up-your-sleeves strategic partner. We know how to get
the most bang for the buck to assure program effectiveness,
without sacrificing quality. We take a building block approach,
so our deliverables can fit any budget.
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Marketing Strategies
and Implementation
- Branding
- Positioning
- Image Building
- Logo design
- Slogans and
tag lines
- Basic Trademark
issues
- Name development
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Communications
- Internal and
external communications materials, brochures, newsletters
- Corporate
and employee communications
- PR Strategies,
Copy, and Media Pitching
- PR policy
guidelines
- Company spokesperson
- Special events
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New
Product development
- Market and
competitive analysis
- Sales Strategies
and tools
- Target Markets
and Niche Markets
- Competitive
Advantage
- Product Synergy
(portfolio management)
- Revitalize
products for new markets
- Market launches
(planning, logistics, projections, kick-off)
- Pricing and
promotion strategies
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Internet
and e-commerce
- Web copy,
design, and navigation
- Web and e-commerce
strategy
- Integrate
bricks and clicks strategies
- Strategic
web linkages and partnerships
- Strategies
to encourage sales
- Write brochures and reports and white papers for Web
- Utilizing
permission email data
- Web advertising
and email campaigns
- Section 508
compliance issues
- Repurpose
documents and strategies for Web
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Cause
Marketing Initiatives
- Strategic
partnerships
- Sponsorships and cause marketing programs
- Affinity Programs
- Special Promotions
- Trade and
Consumer Promotions
- Special Events to launch programs and generate PR
- Licensing logo and royalty income
(logo and products)
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PR
and Promotions
- Write and
pitch press releases
(online and offline)
- Media Relations
- Press Conferences
- Community
Outreach
- Marketing
and outreach workshops for client intake
- Educational
Workshops
- Special Events
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Implementation
Know-How and Synergy
- Cross-fertilize
initiative with ongoing organization activities
- Interface
with key departments and vendors
- Interface
with and alert staff who will 'touch' the initiative
- Empower and
energize staff to make initiative successful
- Address operational
issues and limited resources
- Sales projections
and training
- Project Management
- Project evaluation
and monitoring
- Budget control
and optimization
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Advertising and Sales materials
- Integrated
Branding and tag lines
- Copy writing
(print and web and broadcast)
- Media Planning
- Visibility
Strategies
- Marketing
Programs
- Write and distribute Collateral/brochures/sales
materials
- Develop multi-use trade show
materials and strategies
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